(This is an update of a previous post that is now deleted)
In May of 2016, I spent 2 months off the grid while doing a ton of reading, searching and doubting, in order to find my “brand”. I was very excited to finally introduce my new brand personality, design and purpose for Simply Lise.
It was a challenge to say the least. And I now realized I spent too much time on the whole process. Oh I wouldn’t say it was wasted time.
It did give me directions to find my niche: making web design simple for site and blog owners. And that was a big relief, it’s so much easier when you have a purpose when writing posts for a specific niche.
When I first started this site, it was to create a place where I could go and talk about “my life after 60” and anything that pops into my head at any time. I already had a website where I offered my web design services (galidesigns which is now closed), so this blog was going to be a different outlet.
But how and where would I find my readers? Where should I go hang out? I started to search keywords and all I would find are other blogs talking about retiring, finances (definitely not my forte), grey hair, fashion! Well that’s not me at all, even at 69!
Everywhere I read, we’re supposed to ask ourselves these questions and find the answers:
what I said:
Nothing in particular
No purpose at all
Why do I need a brand
Just some fun thoughts
Nothing at all
I guess you could say that this was an exercise in finding myself and sometimes it was really hard.
Because I’m a GEMINI and two TWINS coexist in my brain!
Most of the time the stronger twin is present, and she’s has very definite opinions about everything (weird because I had no opinions at all, until I turned 50! and menopause kicked in). She is also stubborn and swears and not girly at all. The other twin is my more feminine and softer side. She will come out when I’m designing websites or look at colors, decor, she is the creative one.
One day I decided to try to answer the questions above and I strongly recommend anyone who is struggling in finding their brand and purpose go through the exercise. It truly opened my eyes and helped me find first a purpose and then once I had that, the logo, the colors and the layout followed, but it was a challenge!
This is where I struggled the most and it all comes back again to the Gemini twins. I get bored with the same colors and if I happen to see other color combos on other blogs or sites that I really like, I tend to want to change mine. It’s a curse!
I tried the route suggested by many of creating a moodboard on Pinterest, pinning images I like to find a color scheme. But to me it became such a confusing task. And even though I did decide on a 3-color combo, it didn’t last. After 4 months, I went back to doing it my way because once I tried to create my Pinterest template with these 3 colors, they didn’t look good at all.
My way, as I suggest to my clients before I start their web design, is to find one or 2 images that they like/love. And from these images I pick colors and since they are already looking great on the image, well then they go together perfectly for a website color scheme.
My process is simpler and faster.
That came next and I knew I wanted a ‘text logo’ with just a tiny colorful icon or lines or circle with it. I tried a few fonts but nothing jumped at me. So I went shopping on Etsy.
The hardest thing was to find a font that represented me, not too serious, a bit feminine, a bit stylish but nothing that fancy. I wanted simple but with my personality in it.
I found a logo designer that I felt could come up with some ideas, since I really had no clue what my logo should be. I asked her to give me some samples with different fonts she was using on some of her premade designs. She was very useful and came up with different styles 2 or 3 times.
Finally I picked one and even if it was not exactly what I wanted, I had the Photoshop files to play with and what you now see is a combination of 2 fonts that I used for different letters in the text. And I’m really happy with it.
Choosing the Genesis Theme
In May, I chose a new theme but after a while I had change that too because it had a big image across the top and I couldn’t find one image that represented what I needed to convey on my home page.
It was quite by accident, as a friend ask me to suggest themes for his new photography blog, and as I Googled it, I found HelloYouDesigns and did find some themes for him but I also fell in love with this one.
No need to find a huge image to go at the top, I could use some I already had and liked but the image that decided on my colors was the small one at the top right under the “blog” section. The purple or violet or mauve, whatever you call it, is derived from the flowers and then I went on Pinterest and DesignSeeds to find a color that would go well with it and that’s how I found the nice soft green.
My third color is grey, I love that color as it goes well with others and is neutral at the same time.
So don’t do like I did the first time, spending too much time on the branding process, because you will be procrastinating, as I did. Yes it should be done, but not at the expense of not moving forward and writing posts, which is where we should be spending at least 80% of our time.
What about you? Are you struggling to find your brand personality?
Would love to hear your feedback. . .