Before I go into the list of reasons, I should briefly explain what the Genesis Framework for WordPress is. If you don’t know what it is, then you surely won’t be interested in reading the rest of this article.
What is Genesis
It’s a WordPress premium framework…Huh? Don’t worry, you don’t need to know the technical stuff (I don’t!), just know that it takes your WordPress to the next level.
Studiopress (the Genesis developers) explains it in just a few words:
It’s easiest to think of:
WordPress as the engine of your car
Genesis as the frame and body
Child themes as the paint job
First you need WordPress installed, then the Genesis framework is installed just like a theme BUT is never activated, then a Genesis Child Theme is installed and activated.
The only time you will need to do something with WordPress and Genesis is when they need to be updated, and that is done by clicking the button.
We then play with the child themes, as this is where the fun starts!
Now that this is out of the way, let’s focus on these 10 reasons why Genesis will make your life easier.
l) comes with a child theme – A child theme inherits the functionality and styling of the parent theme (in this case Genesis). WordPress.org recommends the use of a child theme because if you customize a theme directly and that theme is updated, you will lose all your modifications.
If you are not using Genesis, you would need to create a child theme yourself, meaning you would need to set up files and upload them using FTP, etc.
With a Genesis child theme, you just install it on top of Genesis and you’re good to go and start customizing it.
2) choice of many different page layouts – each Genesis child theme will include different page layouts that you can set for the whole site or on a page-by-page basis. Your blog page could be content/sidebar layout but on your about page, you could change that to full width, no sidebar.
3) flexible front page layout using widgets – you can choose your child theme according to what you want/need on your home page. Let’s say you are starting a blog, and want your home page to have the ‘blog layout’, meaning it will list your latest posts, with excerpts for each. Well, there’s a theme for that! And even with a blog layout, you can show sections for each category.
On the other hand, if on your home page you want/need to bring attention to different services you offer, featured pages, featured posts, Call to Action like a subscription form, then you can pick a theme that already comes with a bunch of widgets to make that happen.
4) only need to buy Genesis framework once – You can buy only the Framework (for $59.95US as of Aug. 2016) and use the FREE Genesis child theme, which is a blog layout.
But if you want more, you can buy the combo Genesis Framework /Child theme on StudioPress.com for $99.95US, or any Genesis child theme from other developers which range in price from 50. – 75. (for theme only).
Once you have bought Genesis Framework, you won’t ever have to again, and can use any Genesis child theme from anywhere.
5) child themes can be used right out of the box – Once you have your framework installed, any child theme that you purchase can be downloaded and activated. You don’t have to do any customization if you want, they can be used right out of the box.
But I’m sure you would want to maybe change the colors, add your logo, or change the header image. Depending on the theme you bought, you might be able to do this in the Customizer, in your dashboard. Some themes have more features than others and I’ll be reviewing my favourite ones in the blog.
6) can be used for business site or a blog – Whether your are starting a blog or a business site, you can use the Genesis framework and any themes built for it. As I mentioned above, you decide on the layout you need. There are even e-commerce themes built for Genesis, so if you need an online store, you’ll be all set.
7) always update to the newest version without losing your customizations – Which is a big plus, after all the work you have done on making your site beautiful, you don’t want to have to start all over. And the team at Studiopress make sure it is always compatible with the latest version of WordPress.
8) comes with its own set of custom widgets – Featured posts – Featured page – User profile
9) Genesis plugins – there is an array of plugins built especially for Genesis, such as responsive slider, for woocommerce to create an e-commerce site, subscribe form, etc.
10) Last but not least it’s responsive – the StudioPress.com themes are all responsive, you don’t have to do anything and they will look great on all devices, which is a must in 2016!
Believe me, Genesis and its themes will make your life easier!